design

The Destination is The Journey Map

The Destination is The Journey Map

There are lots of different approaches to creating customer journey maps. At Hard Yards, we tend to see journey maps in one of two ways. They can either be used as a discovery tool or a planning tool. In discovery mode, we use journey maps to describe the current state of a given journey in order to empathize with the user, identify pain points, and expose potential solution ideas or areas for further research and testing. In the planning mode, journey maps can be used to map out a new experience from the ground up. This is often useful when launching a new product or service.

The Assumption Trap

The Assumption Trap

While there is no magic formula for building great products, there are some common, avoidable mistakes.

At Hard Yards, we describe these mistakes in a vicious cycle we call THE ASSUMPTION TRAP.

What is NPS? Just One Thing Matters In Customer Satisfaction

What is NPS?  Just One Thing Matters In Customer Satisfaction

This blog explains Net Promoter Score (NPS). The connection between high NPS scores and sustainable growth occurs along two separate paths. First, high customer satisfaction leads to repeat use of your product. Second, delighted clients will refer your company to other potential customers.