Team Performance, Leadership, Agile
Doug Rosenberg
You Don't Create Collaboration with Lines on an ...

Discover why rearranging organizational charts isn't the secret sauce for true collaboration. In this insightful blog, Doug Rosenberg delves into the complexities of genuine collaboration, uncovering common impediments like silos and competition. Learn the five key ingredients, from fostering a collaborative culture to empowering teams, and find out why, in the world of collaboration, the org chart is just the beginning—cookies included.

You Don't Create Collaboration with Lines on an Org Chart
Agile, Leadership, Team Performance
Mark Pushinsky
Scale Wars

In a galaxy not so far away, where Agile transformations mirror epic battles, we embark on a journey through the universe of scaling methodologies. As agile practitioners, we find inspiration in Star Wars, where the Rebellion's multi-pronged assault on the Death Star mirrors our quest for organizational agility. Join us as we explore the power and potential of LeSS, Nexus, Scrum@Scale, and SAFe – each a force in its own right, with strengths and weaknesses that could shape the destiny of your agile transformation. Choose wisely, young Padawan, for your organization's fate hangs in the balance.

Scale Wars
Team Performance, Leadership, Agile
Doug Rosenberg
The Magic of Getting People to Talk To Each ...

As an expert in the art of conversation, I've witnessed its transformative power in the workplace. Join me in this brief yet enlightening journey, as I unravel the profound impact of genuine dialogue. Discover how conversations build bridges, foster innovation, and forge the future of successful collaboration.

The Magic of Getting People to Talk To Each Other
Agile, Partnership, Team Performance
Doug Rosenberg
Achieving Agility without full Agile

Learn how carrying fewer "clubs" of methodology and focusing on the right tools at the right moment can transform your approach. Dive into Hard Yards' unconventional strategy that revitalized a DoD client's innovation with just the right dose of Agile.

Achieving Agility without full Agile
Agile, Leadership, Team Performance, Vision
Doug Rosenberg
Stop Doing Agile Transformations That Don't ...

Discover the essence of Agile success through the 'Five E's' – Embrace Learning, Encourage Improvement, Enact Governance, Enable Collaboration, and Evolve Beyond. Unveil a transformative journey that reshapes not just practices, but the very heart of your organization.

Stop Doing Agile Transformations That Don't Work. Transform Your Business Instead.

Customer Journey Maps

The Destination is The Journey Map

The Destination is The Journey Map

There are lots of different approaches to creating customer journey maps. At Hard Yards, we tend to see journey maps in one of two ways. They can either be used as a discovery tool or a planning tool. In discovery mode, we use journey maps to describe the current state of a given journey in order to empathize with the user, identify pain points, and expose potential solution ideas or areas for further research and testing. In the planning mode, journey maps can be used to map out a new experience from the ground up. This is often useful when launching a new product or service.

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Micro-moments from Google

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There has been a lot of buzz recently around the idea of micro-moments. The research and innovation center “Think with Google”[1] has dedicated a large coverage to the results brands achieved when focusing marketing campaigns on micro-moments.

Micro-moments are a great way to catch the moments that matter for your customers, understand their needs, and focus the customer journey around these needs. I find the micro-moments a useful tool to structure thinking when crafting Customer Journey Maps and identifying the important steps that customers go through in their journey.

What are Micro-moments

According to Google, there are four types of micro-moments[2]:

  • I-Want-to-Know Moments

  • I-Want-to-Go Moments

  • I-Want-to-Do Moments

  • I-Want-to-Buy Moments

Each micro-moment describes an instance in time when the customer experiences a need that your product should address. In those moments, customers expect the product to help them solve their needs. By identifying these moments and designing solutions that help customers solve their needs, you connect more directly with the customer and help them in those moments that matter.

Google offers several resources dedicated to micro-moments, including a detailed guide with industry results. Refer to the Think With Google website for more.

LEARN MORE: https://www.thinkwithgoogle.com/collections/micromoments.html

 

[1] Think with Google

[2] Source: “Micromoments”