human centered design

The Assumption Trap

The Assumption Trap

While there is no magic formula for building great products, there are some common, avoidable mistakes.

At Hard Yards, we describe these mistakes in a vicious cycle we call THE ASSUMPTION TRAP.

Ice Cream Gloves And Unicorns

Ice Cream Gloves And Unicorns

We often get asked, “what makes a good product owner or product manager?” We use a simple Venn diagram referred to as the HBT model. What this model communicates is that, at a high level, the best product professionals are able to work with teams to build solutions that are Human Centered in the design, Business Driven in the way they delivery outcomes, and Technically Feasible given their constraints.

From Cost Center to Customer Connection

From Cost Center to Customer Connection

Call Centers - Moving from Cost Center to Customer Connection.