Product Management

2021 Wrapped in Words

2021 Wrapped in Words

In 2021, we focused on aligning our marketing strategy with the products and services we believe are most important to digital transformation and product development today. We created a word cloud (in the shape of a boat - of course) based on all our social media posts for the year to see if our actions and words were aligned.

Building Trust as a Product Owner

Building Trust as a Product Owner

A Product Owner is most often the person with their neck on the line but there’s more to being a Product Owner than just taking ownership. Mark Pushinsky shares some tips on how to build trust with a development team in order to create a great product and inclusive environment in this short video.

Ice Cream Gloves And Unicorns

Ice Cream Gloves And Unicorns

We often get asked, “what makes a good product owner or product manager?” We use a simple Venn diagram referred to as the HBT model. What this model communicates is that, at a high level, the best product professionals are able to work with teams to build solutions that are Human Centered in the design, Business Driven in the way they delivery outcomes, and Technically Feasible given their constraints.

The Scrum Gathering and Hardware

The Scrum Gathering and Hardware

Build a car with us in two days.  The Scrum Gathering in San Diego gave us new ideas about how to apply Scrum to complex hardware and software integration problems. It is not shocking that Scrum is adding value in increasingly different ways.