In 2021, we focused on aligning our marketing strategy with the products and services we believe are most important to digital transformation and product development today. We created a word cloud (in the shape of a boat - of course) based on all our social media posts for the year to see if our actions and words were aligned.
Building Trust as a Product Owner
Ice Cream Gloves And Unicorns
We often get asked, “what makes a good product owner or product manager?” We use a simple Venn diagram referred to as the HBT model. What this model communicates is that, at a high level, the best product professionals are able to work with teams to build solutions that are Human Centered in the design, Business Driven in the way they delivery outcomes, and Technically Feasible given their constraints.